Google Ranking Factors

According to Brian Dean of Backlinko, "Google uses over 200 ranking factors in their algorithm" for search engine results.

He gives a list organised under these categories.
  • Domain Factors
  • Page-Level Factors
  • Site-Level Factors
  • Backlink Factors
  • User Interaction
  • Special Google Algorithm Rules
  • Brand Signals
  • On-Site Webspam Factors
  • Off-Site Webspam Factors

Mikes Notes

  • Is this correct?
  • How much does this change over time?
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