Alt Text: What to Write

Mike's Notes

This article provides step-by-step instructions on how to write alt text for images. An extract is published below.

Images come.

Resources

• https://www.nngroup.com/articles/write-alt-text/

References

• Reference

Repository

• Home > Ajabbi Research > Library >
• Home > Handbook > 

Last Updated

14/05/2025

Alt Text: What to Write

By: Emma Cionca and Tanner Kohler

NNGroup: 22/11/2024

"Summary:  Images are decorative, functional, or informative. Skip alt text for decorative. Describe the action for functional. Convey the message for informative.

Alt text, or alternative text, is a brief description added to images on a website, enabling screen readers to convey visual content to individuals with visual impairments. Well-crafted alt text is essential for ensuring web accessibility and usability. The best alt text takes into consideration the context of the image along with its purpose. ..." - NNGroup.