Mike's Notes
This article provides step-by-step instructions on how to write alt text for images. An extract is published below.
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Last Updated
14/05/2025
Alt Text: What to Write
By: Emma Cionca and Tanner Kohler
NNGroup: 22/11/2024
"Summary: Images are decorative, functional, or informative. Skip alt text for decorative. Describe the action for functional. Convey the message for informative.
Alt text, or alternative text, is a brief description added to images on a website, enabling screen readers to convey visual content to individuals with visual impairments. Well-crafted alt text is essential for ensuring web accessibility and usability. The best alt text takes into consideration the context of the image along with its purpose. ..." - NNGroup.
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